One of the most international companies in Estonia, Admiral Markets, leads the domestic fintech success story at the EXPO 2020 Dubai. The company, which offers online trading services in international financial markets, has customers in 120 countries worldwide. Participating in EXPO is the first step in Admiral Markets’ entry into the Arab world.
“In September last year, we visited the United Arab Emirates with a delegation of the President of the Republic, and came up with the idea of entering the market there. Admiral Markets is an Estonian-born, but global company with 18 offices in different countries around the world,” says Sergei Bogatenkov, CEO of Admiral Markets AS. “As trading in financial markets is one of the ways to manage one’s assets, then Dubai, with its growing popularity of digital and financial services, is undoubtedly the right place to increase our reputation and customer base,” he says.
Andres Kask, head of the Estonian representation of the World Exhibition, praises the ambition and determination of Admiral Markets. “Indeed, the EXPO is a great place to establish business relationships, and participating in the EXPO adds a desirable brand to the company, helping to open doors in many areas,” says Kask.
According to Bogatenkov, the World Exhibition, which opens its doors on October 20, 2020, will help Admiral Markets implement its strategy of covering 90% of global markets through a network of partners. “Our business is primarily aimed at professional clients, the very same network of partners that EXPO can reach through millions of visitors and 192 countries represented on the ground,” Bogatenkov added.
The World Exhibition will be held in Dubai from October 2020 to April 2021. The EXPO focuses on creating business opportunities and contacts between countries and companies.